Cultural heritage is a patriotic/psychological sense of pride. The lack of cultural heritage equals the lack of a cultural identity. It is an identity of the past and an experience to base our future on.
Cultural heritage can be tangible (movable and immovable) and intangible (folklore, traditions, skills, etc). The tangible cultural heritage may consist of sites, which are immovable, or artefacts, which are moveable/immovable (scientific, literal, ecclesiastical collections and many more). Cultural heritage may be artistic, architectural, historical, archaeological, ethnographic (science of races), palaeontological (study of past geological periods and fossils) and geological (science of earths crust, rocks, strata). ‘Cultural property consists of individual objects, structures, or aggregate collections. It is material which has significance that may be artistic, historical, scientific, religious, or social, and it is an invaluable and irreplaceable legacy that must be preserved for future generations’.
It is also a business as it is a tourist attraction, which ultimately leads to supporting the countries economy (which in turn should support the conservation of the cultural heritage). Generally businesses create employment (posts for conservators, archaeologists, art historians, and more), as well as affect an economy.
 AIC (American Institute for Conservation of Historic and Artistic Works) Code of Ethics and Guidelines for Practice, (1994), http://aic.stanford.edu/pubs/ethics.html